Lead Generation Service We help companies that sell technical solutions, technology and industrial products, specifically for those interested in improving the ROI of their content marketing investments in digital magazines, to increase the number of quality leads, with a better cost per lead captured and improve the positioning and visibility of the company in their target markets. All this through the publication of articles, blog posts, surveys, videos, infographics and multimedia content in our Technology for Industry Blog. What marketers who invest in technology for the industry value most is that they can launch content campaigns in a very short time, drive quality traffic to their business, and have more information about the leads that interact with their content. We provide you with demographic data, behavioural data, click activity, viewing, interest level, purchase intent and very detailed tracking that will help you know that a lead we deliver to you is ready to buy. REQUEST INFORMATION Fill in the form and ask for more information about the service. How do you know if you should hire Technology Lead Generation services for industry? Technology for Industry provides you with a proven programme to generate quality leads in the industrial sector. You will be able to interact with your target audience of technical buyers through the valuable content that your company generates and that is, at the same time, highly appreciated by our audience of production, maintenance, operations, quality, IT, logistics and managers. If you answer "YES" to any of the following questions, it is a sign that you should hire Technology Lead Generation for Industry: Do you want to increase the ROI of your marketing actions? Do you have difficulty in attracting new customers for your company's salespeople? Are not enough customers arriving and/or are they arriving but of poor quality? Are current marketing actions ineffective? Is the cost of customer acquisition too high? Is your customer database too small and poorly segmented? Don't you have information and data on their marketing actions? Do you have little information about leads, visitors and users from your current marketing provider or the magazine where you are advertising? Do you need to increase the number of quality leads in a very fast way? Do you have low visibility and poor positioning in your target niche markets? Do you have little information on trends in technical buyers and their environment? What are the benefits of the Technology Lead Generation programme for industry? For companies in the industrial sector that focus on larger accounts, the Industry Technology lead generation programme is the fastest and most cost-effective way to fill the sales funnel for your salespeople. And for very good reasons. Signing up for our lead generation programme has a number of advantages over other marketing tactics or advertising in other digital magazines for companies like yours that are looking to sell to large customers with long sales cycles and large deals. Personalised content that converts Instead of using a generic strategy, we generate customised content and messages for target accounts. We know the technical buyers who may be interested in your solutions very well, we have content tailored to their individual needs where you can include your advertising and get a flow of potential customers. We capture leads that want to buy from you Many companies are concerned that not enough customers are coming in and/or they are coming in but of poor quality. We capture the leads that really want to buy from you and deliver them to you for your sales team to work on. We attract only technical buyers and give you detailed information about leads that interact with your sponsored content. In addition, we show you full behavioural tracking, click activity, post activity, email activity, CTAs, views and purchase intent. Database of more than 20,000 technical buyers If you're having difficulty attracting new customers for your vendors, that's no longer a problem. We have a database of more than 20,000 proven technical buyers with purchasing power to send them information about your products and solutions so they are aware of your company and your brand. Content attracting more than 50,000 visits per month You no longer have to carry the heavy backpack of content marketing, we know well that generating valuable content and positioning it in the first results of Google requires effort, knowledge and a lot of money. We save you time and money by including your advertising in our most visited articles by technical buyers. Know what your target market demands We provide you with useful information about what your market demands: what are the common searches made by users, the most visited pages with your advertising, clicks and interests. We identify for you the key buyers and how interested they are in what you sell. Increasing the ROI of your marketing actions We are the most profitable marketing investment as we deliver the highest ROI of all available lead acquisition channels to invest in. We capture customers a la carte. That is, we define together an ideal customer profile and create a list of these people and then communicate with them through different channels such as email, Webinars, social networks and SEO to create interest in your technical solutions. We deliver ROI reports/reports: Cost per lead generated, Cost per hot lead, No. of leads generated, No. of hot leads, TOP 10 most viewed content, Banners that work best, List of leads that have interacted (openings, clicks, forms filled in, interaction on Social Networks), Positioned keywords, Quality traffic to your sponsored blog posts, Traceability (Life of the prospect). What does the lead generation service include? We develop quality key contact databases. We build a database of potential customers (target accounts and positions) that meet the profile of your ideal customer, the one most likely to buy your technical solutions. We collect all the information your salespeople need to increase their commercial success: Name, Company, Position, Email, LinkedIn profile, contact details, interaction with your website, interaction with your content, interests, current situation, company size, potential revenue and all the information a salesperson needs before visiting a client to do their job well. What this service includes: Define ideal customer profile and segmentation criteria. Build a list of key contacts that meet the requirements of the ideal customer profile from our database. We create the chain of interdependence between contacts in the same company: promoters, decision-makers, integrators, prescribers and users. REQUEST INFORMATION Fill in the form and ask for more information about the service. We create interest and curiosity for your technical solutions, products and services. We set up a lead scoring system with rules to score leads based on how well they align with the target customer profile we have defined. Lead Scoring serves to determine whether Leads are warm and ready to start a business contact with one of your vendors: We acquire their demographic data automatically and track their level of engagement with your company and solutions by collecting records on emails viewed, website content consumed, interactions with network posts, visits to relevant pages, downloads of technical content, etc. We create dynamic lists of contacts to take action by sending emails, calls and highly personalised technical content. These lists are able to update automatically when leads meet the marketing criteria we have set together or have a high lead score. Lists will be created by contact type, campaign, interest in your company's product, geographic location, role and industry type, hot leads, incubating leads, etc. We capture data and records automatically: We create specific Landing pages with forms for data capture and registration of contacts in exchange for valuable information about them, your company, their interests and purchase intentions. We will use content pieces such as blog posts, video guides, eBooks, practical guides, checklists, online audits, surveys, technical catalogues, comparisons, etc. We use content marketing We then incubate them and prepare them for purchase through useful content that motivates them to interview with your sales team. Coordinated use of Online Platforms, Blogs, Social Media and Online Events to incubate the target audience and prepare them to start a commercial contact with your sellers. REQUEST INFORMATION Fill in the form and ask for more information about the service. We transfer opportunities for your sales team to you Here is a list of contacts that meet the segmentation criteria of the ideal customer profile.If you are a buyer, it is someone with buying influence who has expressed an interest. We deliver a monthly list of hot opportunitiesThe report is accompanied by a status report on the behaviour of each contact: content viewed, problems expressed, interests, current situation, etc. Using links and automations from our Media Center that are trackable to notify when potential customers engage with the content. We design emails that encourage potential customers to schedule meetings and request information as needed. We will have alerts when meetings are booked or information is requested. REQUEST INFORMATION Fill in the form and ask for more information about the service. What content is included in the lead generation service? We'll help create customised content to structure and execute a robust ABM marketing strategy. We will focus content on the interests, problems and needs of the accounts most important to your business, target highly relevant and personalised messages to those accounts, and continually measure the performance of the strategy. We create a landing page dedicated to your product where we can upload up to 2 different documents, videos or presentations. The landing page dedicated to the promotion of your content and products will remain active for six months, indexed in our web portal, generating additional leads. Two mass emails will be sent to our 25,000+ subscribers inviting them to download your documents. Our statistics show that, on average, between 60% and 66% of the people who download the white papers tend to be in management positions. You will access this database of decision makers and start generating effective business. We generate a contact database that meets the ideal customer profile and includes at least the following fields: Contact Name, Company, Company Size, Job Title, Email, LinkedIn Profile (if available). In addition we record all signals of interest data, activity records, purchase intent signals, other demographic data and engagement records. We launch an exclusive email campaign for this database that includes four personalised emails. We provide you with a list of contacts who have interacted with the emails and content. We develop 5 original technical blog posts (800 - 1200 words) that will be published within our blog www.tecnologiaparalaindustria.com and include back links to the internal product page and to your company website, including image, two banners to download your publications. This includes the incorporation of two banners in three Technology articles for the industry that are already positioned in the first results of Google and that have a significant traffic. It is included to incorporate three videos of your company into the Industrial Videos channel of Technology for Industry. A sponsored Webinar is included. Tap into the highly specialised technology audience for the industry. Developing or sponsoring these specialised Webinars will serve to capture the attention of potential customers through valuable content. We ensure that your brand is visible during the promotional campaign, allowing you to become a credible option by providing a platform where you can target people interested in your brand and products. We provide you with full details of all those who attend the Webinar. It includes a monthly report of your campaign and statistics: Cost per lead generated, Cost per hot lead, No. of leads generated, No. of hot leads, TOP 10 most viewed content, Banners that work best, List of leads that have interacted (openings, clicks, forms filled out, interaction on Social Networks), Positioned keywords, Quality traffic to your sponsored blog posts, Traceability (Life of the prospect). How can you get started with the lead generation service? Contact one of our technical advisors now and request a quote for our lead generation service. They can show you similar client cases and the results they have achieved. Ready to capture quality leads with the highest ROI? You can take the next step now. Contact one of our experts today. REQUEST INFORMATION Fill in the form and ask for more information about the service.
